I launched an online business in 2012. I started making soaps from my kitchen in 2005, after learning the importance of taking control of not only what we put in our bodies, but also on our bodies. Soap Cartel was born from there, and with the support and help of my husband Hernan, together we launched a business that housed our handmade artisanal soaps and body products.

Soap Cartel.

I designed the branding, developed the marketing campaign and photographed all of the products in the now defunct; Soap Cartel. I studied aromatherapy and the curative properties of essential oils and researched tirelessly what oils are best for the skin and then I tested and tested and tested again, until I got it just right. You can read more about the business and the motivation behind it here, in an interview I gave my soap making mentor, Marla of Back Porch Soap Company.


Soap Cartel went on to win the Chase sponsored Daily Candy award for Small Business in 2012. Our handmade products were featured in Everyday with Rachael Ray magazine, Forbes.comLonny Magazine, and others.

What I learned.


Be patient; that's the best pearl of wisdom. Nothing can be accomplished overnight!


Building a business takes hard work, dedication and research. Be prepared to put in countless hours.


Love what you do! Even though it was difficult to find a healthy manageable balance because of full-time work and school, I truly enjoyed what I was doing and the company I was building.